AWS Messaging & Targeting Blog

Category: Best Practices

Securing communications at the edge with AWS Wickr

Organizations that are looking to establish secure communication networks at the edge often encounter challenges. The use of disparate collaboration tools on personal and government-issued devices can make it difficult to protect sensitive data and avoid communication gaps. This blog post highlights four common communication issues that customers encounter when operating in disconnected (or intermittently […]

Leverage IAM Roles for email sending via SES from EC2 and eliminate a common credential risk

Sending automated transactional emails, such as account verifications and password resets, is a common requirement for web applications hosted on Amazon EC2 instances. Amazon SES provides multiple interfaces for sending emails, including SMTP, API, and the SES console itself. The type of SES credential you use with Amazon SES depends on the method through which you are […]

Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring

This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]

How to enable one-click unsubscribe email with Amazon Pinpoint

Amazon Pinpoint customers who use campaigns, journeys, or the SendMesages API to send more than 5,000 marketing email messages per day are considered “bulk senders”. If your organization meets this criteria, you are now subject to new requirements that were recently established by Google, Yahoo and other large ISPs/ESPs. These providers have mandated these requirements […]

An Overview of Bulk Sender Changes at Yahoo/Gmail

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

Amazon SES

Migrating to a cloud ESP: How to onboard to Amazon SES

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox

How to investigate what happened to the email that was sent via SES but was never received in recipient inbox Amazon Simple Email Service (SES) is an email platform that provides an easy, cost-effective way for you to send and receive email using your own email addresses and domains. You can use SES for two […]

How to send messages to multiple recipients with Amazon Simple Email Service (SES)

Introduction Customers frequently ask what is the best way to send messages to multiple recipients using Amazon Simple Email Service (SES) with the best deliverability and without exceeding the maximum recipient’s per message limit. In this blog, we will show you how to determine the best approach for sending a message to multiple recipients based […]