Category: Messaging

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]

At AWS re:Invent 2018, Billy Liu and Jimmy Tam from Disney Streaming Services took the stage to talk about how they use Amazon Pinpoint to meet some of their unique digital user engagement needs. Disney Streaming Services supports several mobile apps, including MLB At Bat, Ballpark and Beat The Streak from Major League Baseball, along with […]

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]

Today, we added a new campaign management feature to Amazon Pinpoint: event-based campaigns. You can now use Amazon Pinpoint to set up campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions. For example, you can set up a campaign to send a message when […]

Today, Amazon Pinpoint added a new voice channel. This new channel enables you to deliver voice messages to your customers over the phone. When you use the voice channel, you provide a text script, and, optionally, instructions for converting that text to speech. Amazon Pinpoint converts your script into lifelike speech and then calls your […]

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Marketers know that it’s critical to understand the conversations that customers are having about their […]

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]