AWS Messaging & Targeting Blog
Category: Amazon Simple Email Service (SES)
How large senders can move from sandbox to production using Amazon SES?
Amazon SES: Email marketing has a potential ROI of $42 for every dollar spent (source link) making it a great tool for businesses whether it is for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email […]
Upgrade Your Email Tech Stack with Amazon SESv2 API
Amazon Simple Email Service (SES) is a cloud-based email sending service that helps businesses and developers send marketing and transactional emails. We introduced the SESv1 API in 2011 to provide developers with basic email sending capabilities through Amazon SES using HTTPS. In 2020, we introduced the redesigned Amazon SESv2 API, with new and updated features […]
Analyzing Amazon SES event data with AWS Analytics Services
In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]
Using one-click unsubscribe with Amazon SES
Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]
An Overview of Bulk Sender Changes at Yahoo/Gmail
In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy
Amazon SES: Email Authentication and Getting Value out of Your DMARC Policy Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication. To enhance the security and trustworthiness of email communication, many organizations turn to email sending providers (ESPs) like Amazon Simple Email Service (Amazon SES). […]
Handling Bounces and Complaints
As you may have seen in Jeff Barr’s blog post or in an announcement, Amazon Simple Email Service (Amazon SES) now provides bounce and complaint notifications via Amazon Simple Notification Service (Amazon SNS). You can refer to the Amazon SES Developer Guide or Jeff’s post to learn how to set up this feature. In this […]
How to secure your email account and improve email sender reputation
How to secure your email account and improve email sender reputation Introduction Amazon Simple Email Service (Amazon SES) is a cost-effective, flexible, and scalable email service that enables customers to send email from within any application. You can send email using the SES SMTP interface or via HTTP requests to the SES API. All requests […]
Improve email delivery rates with email delivery and engagement history for every email
Email is a ubiquitous way to reach customers, whether to stay in touch, offer new services, or inform customers of product changes or transaction status. Amazon Simple Email Service helps customers send hundreds of billions of emails each month, and now offers more tools to improve email delivery rates and explore campaign success. SES’ Virtual […]
Migrating to a cloud ESP: How to onboard to Amazon SES
Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]