AWS for M&E Blog

NAB Show 2024 may have come and gone, but at Amazon Web Services (AWS), we’re still full of excitement. From the West Hall to South Hall of the LVCC and everywhere in between, the AWS for Media & Entertainment (M&E) team and technology were out in full force. To top it off, three of our […]

AWS Elemental MediaConvert provides broadcast-grade video and audio file transcoding that customers can automate with code to suit their media workflows. With optimized integration for AWS Step Functions in MediaConvert, it is now possible to orchestrate using the low-code visual tool Workflow Studio. This makes building and customizing media workflows accessible even with limited coding experience. This blog post […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

Introduction If you broadcast, stream, or distribute live video in the cloud, chances are you’ve spent time building, testing, and securing your workflows. Amazon Web Services (AWS) makes these tasks easy, so you can deliver high-quality experiences to your viewers. But how much time have you spent with the ongoing monitoring of your workflows? If […]

Authored by Lisa Brodie, Founder and Producer at  RedToast. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. RedToast started as a small production consulting company run by founder and producer Lisa Brodie. As it grew, the company saw how […]

We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist Amazon Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

Introduction Amazon Web Services (AWS) and AWS Elemental have long-committed to providing the most versatile and feature-complete line of physical encoding appliances for our customers to use in their own data centers and technical operations centers (TOCs). We are pleased to announce that this commitment continues with the release of the next generation of AWS […]

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

Introduction AWS Elemental MediaConvert is a file-based video transcoding service with broadcast-grade features. The service can create on-demand video assets for playback on virtually any device. Because video processing with MediaConvert is managed and the service scales with fluctuations in demand, customers need granular observability of their encoding jobs. For example, customers may want to […]