AWS for M&E Blog

Category: Customer Solutions

Delivering low-latency captions and voice translation for live sports, news, and OTT platforms with SyncWords and AWS

This post was co-authored by Giovanni Galvez, VP of Business Development and Strategy, SyncWords. Customers have asked us how to best enable captions with low latency, especially for live sports and news, while taking advantage of Automatic Speech Recognition (ASR) technologies in the cloud. AWS and SyncWords took on this challenge and enabled a secure, low […]

Hornet supercharges render capacity with AWS

Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]

Blur Studio’s Secret Level unlocks cloud rendering with AWS

Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]

AWS brings generative AI to NFL’s My Cause, My Cleats campaign to power purpose-driven design

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

PGA TOUR Brings TOURCast to Japan with AWS Cloud Infrastructure

In an effort to capture and disseminate better statistical data and bring fans closer to the game, the PGA TOUR debuted TOURCast in Japan at the 2024 ZOZO Championship. This is a result of its new innovative version of their scoring system, ShotLink powered by CDW. This marks the first time the PGA TOUR has […]

Sportradar delivers cloud-native OTT on AWS

This blog was co-written by Ing. Philipp Neuhofer MSc., Senior Domain Architect at Sportradar. Operating within the fast-growing over-the-top (OTT) services industry, Sportradar Group AG, a leading global sports technology company, has to keep pace with the industry’s high demands. Since Sportradar’s OTT service launched in 2016, there has seen rapid growth in demand for […]

IMAX streams next-level live event experiences with AWS

Pioneering live streaming tech from IMAX and AWS brings immersive sports events to giant screens globally without buffering, offering unparalleled viewing quality under 20mbps bitrate.

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

This blog was co-written by Byron Chapman, Director Media Asset Management & Media Workflows, PGA TOUR and Andres Carjuzaa, Co-Founder & CTO, Around. The PGA TOUR is the world’s premier membership organization for touring professional golfers. It co-sanctions tournaments on the PGA TOUR along with several other developmental, senior, and international tournament series. Housing, managing, […]

PGA TOUR automates play-by-play commentary with Amazon Bedrock

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

How Synamedia delivers an optimized on-demand viewing experience with Cloud DVR on AWS

This post was co-authored by Meir Lehrer, Senior Director Video Network Product Management, Synamedia. As the TV viewership experience has become more personalized and ubiquitous, service providers must make sure their subscribers’ favorite shows are available to watch anytime and anywhere. A modern Cloud-based Digital Video Recording (cDVR) solution becomes a critical feature for Multichannel […]