AWS for M&E Blog

Category: Media Services

Loupe cards and mobile phone

Loupe live shopping platform upgrades user experience with Amazon IVS

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

Figure 1: There are three locations shown on a world map, western US, eastern US, and Europe. At each location an overlay on the map shows a folder structure. Each location has the same folder structure, but different files are highlighted at different locations.

Multi-Region Rendering with Deadline and Hammerspace

Over the past few years, Visual Effects (VFX) studios have gone more global by opening satellite studios or hiring artists working from home all around the world. Whether the reasons are location specific financial incentives, unlocking local talent, or co-locating with a production team, having a render farm in a single location is no longer […]

Figure 02: The Unreal Engine interface, with the movie Render Queue shown. At the bottom of the Movie Render Queue panel, two blue buttons can be selected; one reads ‘Render (Local)’ and the other ‘Render (Remote)’. A new Deadline pane is shown to the right of the Movie Render Queue, with various render parameters visible.

Scheduling Epic Games’ Unreal Engine pipelines with AWS Thinkbox Deadline

This blog post was co-authored by Michael Muir, Senior Product Specialist at Epic Games. Figure 01: Epic Games’ Unreal Engine provides real-time content generation, manipulation and rendering. Introduction Epic Games’ Unreal Engine has revolutionized the creation and manipulation of real-time 3D content. With technology advances such as Lumen and Nanite in Unreal Engine 5, leaps […]

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AWS Thinkbox Deadline adds final-pixel render support for real-time animation work in Unreal Engine 5

AWS Thinkbox Deadline 10.3, a new version of the batch compute render scheduler, is now available. This version introduces support for Epic Games’ real-time 3D content creation tool, Unreal Engine, and includes version updates for many other industry standard digital content creation (DCC) applications. Compatible across Windows, Linux, and macOS platforms, Deadline 10.3 supports over […]

Landscape VFX

AWS enables Outpost VFX to service new clients anywhere in the world in hours

When he founded Outpost VFX in 2012, CEO Duncan McWilliam never thought that his studio’s on-premises computing infrastructure would max out the building’s electrical system—or that he would be asking the landlord for more power. Outpost VFX creates visual effects for films and episodic television. Some of its recent credits include the Amazon Prime series, […]

Resilient video encoding feature image

Resilient video encoding across multiple AWS regions

The need for resilient technology workloads transcends all industries. It is particularly important for the media and entertainment (M&E) industry because disruption of media workloads may lead to customer churn or brand tarnish. A misunderstanding of resilience as a concept can lead to workloads that may not have resilient architecture or workloads that are over-engineered. […]

Schedule live linear channel playout using AWS Elemental MediaTailor

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]

How FOX teamed up with AWS for AI-powered highlights

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]

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Snap’s Camera Kit streamlines the development process for creating AR enhanced live streaming experiences through an Amazon IVS integration

A new Amazon IVS integration makes it possible to enhance live streaming experiences with Snap AR Augmented reality (AR) is transforming modern communication, with over 250 million Snapchatters using augmented reality to communicate with their friends every day on average. Even more telling, around 75 percent of the global population and nearly all smartphone users […]

Snap Lens applied using the Amazon IVS Broadcast SDK for Web

Unlocking creator expressions to enhance live streaming experiences with Amazon IVS and Snap’s Camera Kit AR SDK

This blog post was co-authored by Ankit Baphna (Partner Engineer), Arash Pessian (Partner Engineer), Brooke DeWitt (Senior Product Strategy & Product Marketing Manager), and Michael Mase (Partner Engineer) at Snap. Introduction Live streaming has revolutionized the way we connect, share, and consume content. From gaming to shopping, fitness to education, live stream creators have become […]