AWS for M&E Blog
Category: Data Science & Analytics for Media
Analyzing and tagging video for optimal ad targeting and placement
Introduction The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical. For video, these engines rely on rich meta-information to deliver relevant suggestions. However, the sheer volume of […]
Highlights from NAB Show 2024
More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]
Generative AI assists creative workflows with text-guided inpainting and outpainting using Amazon Bedrock – Part 2
Generative AI offers exciting new possibilities for creatives. In this blog series, we explore different generative AI models for image editing. In Part 1, we developed an AI-powered eraser using Segment Anything Model (SAM) and Big LaMa model hosted on Amazon SageMaker. In just a few clicks, we can remove any unwanted objects from an image. […]
Enabling publishers to customize content while maintaining editorial oversight with Amazon Bedrock
Reader engagement is key for any publisher and directly correlates to revenue growth. One of the best mechanisms to increase reader engagement is personalization. Prior to the mainstream availability of generative AI foundation models (FMs), personalization was, and still is, achieved by understanding patterns in reader behaviour and surfacing content relevant to them. Amazon Bedrock […]
The next generation of media intelligence with Guidance for Media2Cloud on AWS version 4.0
We are pleased to announce the official release of Guidance for Media2Cloud on AWS version 4.0. This release offers enhancements that assist Amazon Web Services (AWS) customers in monetizing their media archives, generating content metadata more cost effectively, and leveraging generative AI to produce new kinds of content metadata. The new version of Media2Cloud still […]
AWS to showcase live broadcast workflows, generative AI, and more at NAB 2024
As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]
Identifying music in audio files and streams on AWS
In today’s digital age, where music is readily accessible through a myriad of platforms and devices, the ability to accurately identify songs is important for customers across many industries. From entertainment and broadcasting to streaming services and beyond, there is a need for accurate music identification solutions in order to detect unauthorized uses of content, […]
On-screen computation time using machine learning tools from AWS
For linear broadcast television, it is common to rerun successful programs to fill available time slots. Often, episodes may need to be edited down and, at times, entire scenes may need to be removed to conform to an allotted time slot. This creates complexity because under a particular type of contract, artists have performance rights […]
Super slow motion video creation using generative AI on AWS
Slow motion video is an integral part of media productions, particularly sports broadcasting, that provides viewers with an enhanced experience. Capturing action in slow motion allows the audience to see details not possible to observe at full speed. However, recording real-time video at high frame rates requires expensive specialized cameras. Even then, extreme slow motion […]
Engage online sports fans with live event commentary using generative AI on Amazon Bedrock
Live sports online streaming is a fast-growing market, forecast to grow from USD $18.6B in 2021 to USD $93.1B by 2027, a compound annual growth rate of 24.64% from 2022 to 2030. Sports streaming platforms continually advance, employing diverse strategies to delight users and enrich viewer engagement. These tactics encompass extended statistics and match facts, augmented […]