Category: Generative AI

This blog is co-authored by Jakub Abramczyk, Data Scientist, Sebastian Boruch, ChurnIQ Product Manager, and Kirstin White, Growth Marketing Manager from Cleeng. In the competitive direct-to-consumer (D2C) streaming market, understanding subscriber behavior is essential for increasing engagement, optimizing content, and reducing customer churn. According to Forbes, acquiring new customers costs 5-7 times more than retaining […]

AWS offers a comprehensive video semantic search solution that leverages AI/ML services like Amazon Bedrock, Rekognition, and Transcribe to help media customers efficiently discover, analyze, and monetize content within large video libraries.

Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action. One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the […]

In the fiercely competitive digital media landscape, news organizations face the constant challenge of capturing and maintaining user attention. As demand for timely, high-quality journalism grows, publishers need tools that not only speed up content production but also improve its quality and relevance to audiences. For Le Parisien, one of France’s leading newspapers, providing journalists […]

Football fans have an incredible ability to recall specific moments—game-winning touchdowns, crucial interceptions, and spectacular catches. However, for National Football League (NFL) media producers tasked with finding these specific plays in a sea of thousands of games and millions of plays, it’s like searching for a needle in an ever-growing haystack. What might seem like […]

Media localization processes involve multi-step approaches, including translation, voice acting, and cultural adaptation, which can be time-consuming and costly. Businesses can now create realistic dubbed voices and sync lip movements in any language, at scale, unlocking new markets and making content more accessible worldwide. In our hyper-connected world, businesses are racing to grab a share […]

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

AWS re:Invent, the biggest Amazon Web Services (AWS) event of the year, is almost here! Attendees will hear from AWS leaders about the latest cloud and generative artificial intelligence (AI) innovations during keynotes throughout the event. They’ll also have the opportunity to dive deep with AWS subject matter experts, customers, and partners in breakout sessions […]

Efficiently managing vast media archives remains a significant challenge for content owners, particularly when faced with insufficient metadata for quick asset discovery and reuse. Traditional approaches to archive enrichment—whether through human effort and/or machine learning (ML)—often prove prohibitively expensive or time-consuming. In the following, we describe an innovative approach combining generative AI with ML to […]

Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI. In an era where viewers expect quick and relevant information, traditional search methods often miss the mark, but a revolutionary solution is taking shape. Generative AI is transforming […]