Category: Amazon EC2

Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]

Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

In less than three years, French startup Animaj made a name for itself in media production for kids. The company, founded in 2022, specializes in transforming intellectual property (IP) into bite-sized programming for 2-9 year-olds around the world. Animaj taps 3D animation vendors to deliver content for Pocoyo, Kidibli, Hey Kids, and Rabbids Invasion. It […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

Introduction Monitoring adaptive bitrate (ABR) media workloads requires attention to detail to provide a successful viewing experience. Keeping an eye on the health of the origin servers, confirming video and audio quality, and analyzing data reports from players are common monitoring tactics. However, issues such as manifest non-compliance, staleness, incorrect ad-break decorations, or missing data […]

As awareness grows around the importance of reducing an organization’s carbon footprint, media workflow architects are increasingly interested in understanding the environmental impacts of the workloads they design. One overall resource offered by Amazon Web Services (AWS) cloud architects is the Sustainability Pillar of the AWS Well-Architected Framework (WAF), which provides design principles, operational guidance, […]

Today, Amazon Web Services (AWS) announces the general availability of Prebid Server Deployment on AWS. This new solution empowers AWS customers to monetize their content with programmatic advertising at scale across web, mobile, connected TV, gaming, and other properties by quickly and easily deploying Prebid Server, an open-source solution for real-time ad monetization, in their […]

This blog was co-authored by Vlad-Alexandru Voinea, DevOps Engineer at GoPro, and Zaven Boni, DevOps Manager at GoPro. GoPro helps the world capture and share imagery in immersive and exciting ways. Since its founding in 2002, the brand has produced versatile cameras and software tools to help its customers get the most value and enjoyment […]

Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the […]