Category: Artificial Intelligence

This blog post was co-authored by Markus Brunnschneider, Head of Game and Tactical Analysis, Squad Planning and Scouting, International Football Institute. Traditional football clubs generate vast amounts of player data but often struggle to transform it into competitive advantages. Holstein Kiel solved this challenge by implementing an AI-powered scouting platform using OpenAI models on Amazon […]

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

This blog post was co-authored by Jhon Valencia (SVP of Technology & Data), Preston Porter (Vice President of Operations), and Claire McCue (Director of Marketing) at BMG360. When you depend on high-volume lead generation, media buying efficiency directly impacts revenue and scalability. However, as campaigns expand across channels, optimizing traditional media (like TV and radio) […]

Visual Effects (VFX) bidding represents one of the most critical, yet time-consuming, processes in the entertainment industry. Traditionally, this complex task falls on the shoulders of one or more individuals who must draw upon years of accumulated knowledge to accurately estimate project costs, timelines, and resource requirements. They consider countless variables, from the intricacy of […]

Generative AI is transforming how audiences discover and consume content across streaming platforms, unlocking more personalized viewing experiences. The Public Broadcasting Service (PBS), the beloved network behind popular US programs like Sesame Street and Frontline, recognized the value of using generative AI to provide enhanced search results to viewers on the PBS App and PBS […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]

Are you struggling to diagnose video streaming issues across your content delivery network (CDN)? Video streaming operators often spend hours analyzing complex log data to identify and resolve playback problems that impact the user experience. We will show you how to build an intelligent monitoring solution that combines Common Media Client Data (CMCD) with the […]

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]