AWS for M&E Blog

Category: Amazon API Gateway

Generating input preview thumbnails using AWS Elemental MediaLive

Within the media and broadcast industry there is an incumbent need for broadcast operators to maintain visibility of video workflow health and performance. AWS Elemental MediaLive is a broadcast-grade live video processing service that creates high-quality streams for delivery to broadcast TVs and internet-connected devices.  MediaLive has a rich set of alerts, Amazon CloudWatch Events and […]

Cloud rendering using Pixar’s Tractor on AWS

Rendering is the process of converting 3D models into 2D images that can be displayed on screen and is a critical part of making almost any movie these days. Rendering is resource-intensive, requiring powerful computational processing. With 8K resolution coming online, the demand for compute resources for rendering is at an all-time high. When the […]

In this diagram, two types of feeds are processed. First, the live RTMP feed from the game court is processed by the media pipeline using AWS Elemental MediaLive and MediaConvert services to create video clips. Second, Hawk-Eye and statistical feeds are pushed into Amazon Kinesis streams. Lambda processes these events and stores them in Aurora Serverless Postgres database.

How Infosys reimagines the game of tennis using AWS

This post has been co-authored by Rohit Agnihotri, Chief Architect of Infosys Tennis Platform, and Satheesh Kumar, Principal Solutions Architect at AWS Infosys is a global leader in next-generation digital services and has developed innovative solutions to engage stakeholders in the sports ecosystem. Infosys is the official digital innovation partner for major tennis events like the […]

Add live chat to your video streams with Amazon Interactive Video Service

Today, Amazon Interactive Video Service (Amazon IVS) introduced Amazon IVS Chat, a new feature that enables developers to build interactive experiences designed to scale alongside Amazon IVS live streams. The team at Amazon IVS understands the importance of live chat as a core part of social video. Alongside Timed Metadata, Amazon IVS Chat is a foundational technology […]

Inverleigh Media: content delivery on AWS

This post is co-authored by Guill le Roux​, General Manager – Digital at Inverleigh, Rob Spaits, Product Manager at Inverleigh, and Anshumali Sharma, Solutions Architect, AWS. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   Media consumption […]

Build a compelling eCommerce experience with Amazon Interactive Video Service

Introduction Amazon Interactive Video Service (Amazon IVS) makes creating live video streams simpler than ever. This means you can spend more time creating live content and features to inspire, engage, and entice viewers. Amazon IVS helps you build a compelling, interactive platform that goes beyond traditional eCommerce experiences. In this post, I show you how […]

How to use Amazon Rekognition video for product placement in video

How to use Amazon Rekognition Video for product placement in video

Product placement in video is not a new concept. In fact, the first occurrence is in 1927 when the first movie to win a Best Picture Oscar (Wings) has a scene where a chocolate bar is eaten, followed by a long close-up of the chocolate’s logo. Imagine if viewers in 1927 could right there and […]

FOX uses AWS to score with digital audiences for Super Bowl LIV

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a […]

Overview of the UGC upload process you will build in this tutorial

2020 Resolution: Add user-generated content to your applications

Many AWS customers have started to allow user-generated content (UGC) within their applications to enhance users’ ability to connect with each other and express themselves individually. This video content usually takes the form of short “stories” (less than one minute) told in a personal way, and showcasing things like products, clothing, or real estate. Allowing […]

Managing hybrid video processing workflows with Apache Airflow

September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Authored by Riccardo Vescovi, Head of Solution Engineering – Fincons; Donato Fraccalvieri, Solution Architect – Fincons; Gianluca De […]