Category: Analytics

For avid enthusiasts, seeing their favorite team, performer, or celebrity in person is the ultimate thrill. The journey to these experiences almost always begins with an online ticket purchase, and this is where Ticketmaster, the global ticket marketplace, delivers on its mission of creating seamless, personalized experiences that connect fans with the events and services […]

With the announcement of the AWS for M&E Monetization solution area, Amazon Web Services (AWS) demonstrates new monetization solutions at IBC 2023 that enable media companies to maximize advertising revenue and drive customer engagement across platforms and channels. Ten AWS and AWS Partners feature solutions spanning the end-to-end media advertising lifecycle on stand 5.C90 at […]

This blog post was co-authored by Tony Gentile (Datazoom), and Kerry Travilla (Datazoom). Introduction Observability of real user experiences is incredibly valuable for streaming service operators but can often be difficult or tedious to implement. Writing code to track every event from an application or video player is often prioritized lower than “getting things to […]

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

Sky Italia is one of Europe’s leading media and entertainment companies and the largest pay TV provider in Italy. One of the biggest draws to the service is “X-Factor,” the award-winning TV music competition. A key part of the show is that the home viewing audience votes for their favorite performers, with the results tabulated […]

This blog was coauthored by Martin Whittaker (Evertz), Jeremy Blythe (Evertz), and Noor Hassan (Amazon Web Services). Introduction  Driven by industry-wide transformation, broadcasters, content owners, and content creators continue to reinvent ways of creating and sharing content in pursuit of greater efficiencies and faster and more effective processes. Evertz, an Amazon Web Services (AWS) Partner, recently […]

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

Introduction Each day, we are presented with information that is personalized to us. This comes in the form of advertisements, social media content, entertainment, and more. This personalization helps us to meet consumer demand and influence consumer behavior. From the perspective of sports franchises, there is yet unmet demand to deliver personalized content to both […]

Television studios, movie distributors, and other entertainment companies face significant challenges with data sprawl. There might be multiple storage systems located all over the world that contain elements needed for editorials in order to meet distribution requirements, such as subtitles, language dubs, and curated video for network standards and practices. Individual companies format files differently, […]

In the information age, it seems like there’s an unending amount of digital media online. With millions of forums, blogs, and gossip sites permeating the internet, you want to be certain that the news sources you trust are relevant, reliable, and accurate. Since 1844, The Globe and Mail (The Globe) has covered business, politics, sports, […]