Tag: retail

This is an excerpt from The CTO Guide to Ecommerce Architectures: People, Process, and Technology (2021) by Matthias Patzak and Paul Vassu. Without the right organization, every ecommerce architecture described will fail to achieve its objectives. As a CTO, you have to build a working system out of culture, people, process, and technologies that delivers […]

Now more than ever, consumers want to discover and purchase their favorite products online. To meet this increased demand, retailers need to improve the performance of their ecommerce applications. In this blog post, we’ll guide web developers through the process of integrating commercetools’ Merchant Center with AWS Lambda to develop a serverless ecommerce workflow. Solution […]

You’re at a friend’s house and see a Moroccan ottoman in their living room that is exactly what you’ve been looking for. “I love it,” you say, hoping that your friend will tell you where they bought it. Instead, your friend says, “It was a gift from my uncle who spent six months traveling through […]

Consumers are increasingly moving between physical and digital stores. It’s now mission-critical for retailers to deliver a seamless, unified, omnichannel experience to customers. The UK is one of the world’s most advanced digital markets, with 15% ecommerce penetration in grocery alone. Wanting to gain a foothold with digital consumers, Co-op, a leading food convenience retailer […]

The retail industry has undergone massive changes over the last 50 years with inventions like cash registers, shopping carts, coupons, credit cards, barcodes, and of course, ecommerce. This evolution has streamlined the shopping experience and improved the lives of consumers. For a quick walk down memory lane, check out my recent blog post, A Short […]

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]

Mealtimes are important sources of connection, comfort, and self-care. And though we all have different lifestyles and preferences, we tend to crave similar qualities when it comes to food: variety, novelty, nutrition, convenience, and great taste. In essence, great food experiences are personal experiences that offer plenty of choice and flexibility. Enter HelloFresh, the most […]

The American Pet Products Association reports that over 13 million people in the US have welcomed a new pet into their homes over the past year. And having a furry friend nearby has really made a difference: three out of four pet parents say that having a pet in their homes helped reduce the stress […]

Although selling through computers has a long history, what we’ve come to know as ecommerce started in late 1994 with the release of Netscape Navigator, one of the original web browsers that led to widespread consumer use of the internet. Since then, ecommerce has become an ubiquitous form of shopping. It represents about 10% of […]

We all witnessed and probably personally experienced the massive shift to online ordering as the COVID-19 pandemic set in. Despite the shift and somewhat surprisingly, 80% of sales still involve physical stores. As ecommerce continues to mature and consumers become more digitally savvy, these trends have emerged: Online sales continue to soar, with a 42% […]