AWS for Industries
Tag: Ralph Lauren
New ebook explains how retailers can implement interactive shopping experiences now to set the stage for metaverse commerce
Twenty years ago, when the internet and ecommerce became mainstream, no one envisioned the social media channels and immersive games that are available today. At that time, a website with professional, attractive images and an intuitive checkout process seemed sophisticated to most consumers. Fast-forward to the early 2020s, and that basic brochureware-style website seems boring […]
How Immersive Technologies Are Changing the Retail Landscape
Consumer adoption of ecommerce across the retail sector has accelerated due to COVID-19. This increase also pushed up the demand for technologies that improve the buyer’s shopping experience. As digital properties are becoming retailers’ flagship stores, from fashion to beauty and eyewear to home goods, many product categories have incorporated immersive technologies, such as 3D […]