Tag: Immersive Retail

Today’s retailers not only need to embrace the profound digital transformations happening in the industry, but also deliver real value for their consumers and their organizations. With the emergence of generative artificial intelligence (AI) and other innovations, 2024 marks a pivotal moment for the industry—and physical stores are ripe for disruption. Forrester notes that “retailers […]

This article originally appeared on ConsumerGoods.com and RISnews.com 2023 is poised to start with a bang. The consumer is resilient. Travel is booming. Supply chains are improving. Shipping costs are moderating. The pandemic is easing. China is opening. E-commerce marketplaces are accelerating. New online and in-store experiences are once again in focus. CES is fully […]

Twenty years ago, when the internet and ecommerce became mainstream, no one envisioned the social media channels and immersive games that are available today. At that time, a website with professional, attractive images and an intuitive checkout process seemed sophisticated to most consumers. Fast-forward to the early 2020s, and that basic brochureware-style website seems boring […]