Tag: direct to consumer

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer buying […]

If any company can bring delight to millions of retailers and consumers all over the world, that company would be Anheuser-Busch InBev (AB InBev), the world’s largest brewer. Working hand-in-hand since 2016 with VTEX, a leading enterprise digital commerce platform that runs on Amazon Web Services (AWS), AB InBev has launched state-of-the-art ecommerce technologies for […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]

The COVID-19 pandemic created unprecedented disruption, and in a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of shopping quickly emerged. Arguably, no other industry felt the dramatic impact of the pandemic more than consumer packaged goods (CPG). However, leaders are forging […]