Tag: Ad Tech

There were 85+ new service announcements over the course of AWS re:Invent 2021, along with other announcements from partners and solution teams, so to make it easy for advertising and marketing technology customers to see relevant news, here’s a list of the top 10 announcements specific to the industry. 1. AWS Graviton3 processors and new […]

Advertising platforms running scaled data workloads typically need to ingest terabytes or petabytes per month of fine-grained data about digital events such as ad impressions or ad clicks—all while controlling costs. For platforms running ultra-low latency real-time bidding and ad serving workloads, performance and cost requirements are even more extreme. Ad tech companies must respond […]

We were lucky to share some amazing customer stories at re:Invent 2020 focused on the advertising and marketing technology industry. With all of the announcements and keynotes, you’d be forgiven for not having time to watch each industry-specific session. That’s why we’ve compiled all of the sessions specific to advertising and marketing technology for you […]