Category: AWS Entity Resolution

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement. Companies across industries want to deliver personalized customer experiences and optimized advertising campaigns but struggle with siloed, duplicative, or missing data which hinders real-time use cases. A […]

Marketers and advertisers need a unified view of consumer data to drive highly relevant marketing and advertising experiences across web, mobile, contact center, and social media channels. For example, if a consumer is shopping for a pair of sneakers on a brand’s website, the marketer would like to surface the most relevant products to save […]

Introduction This post shows how AWS Entity Resolution can tackle the challenge of linking and matching records in healthcare and provides a walkthrough of how-to setup a patient 360 view with a continuous entity resolution workflow. It also explains how AWS HealthLake can help healthcare customers securely store, transform, and manage their data. By the end […]

Consumers expect companies to engage with them in a highly relevant and personalized way regardless of channel. In a study done by Twilio, 60 percent of consumers say that they will make a repeat purchase after a personalized experience. A study from McKinsey & Company indicates that more than 70 percent of consumers expect a […]

Launched in July 2023, AWS Entity Resolution has been helping organizations like Best Western Hotels, Merkle, ActionIQ, and Thompson Reuters to more easily match and link related records stored across multiple applications, channels and data stores using advanced matching techniques including rule-based and machine learning (ML)-powered matching. The service capabilities have enabled these companies to […]