Category: Analytics

Game analytics can be a powerful tool to help studios throughout the development cycle. Insights driven from game data can help you to create more engaging, personalized experiences for players and more efficiently monetize games. it can also help with fraud investigations, as well as performance monitoring and error reporting. Anomaly detection is commonly used […]

The creatively inspired studio behind Dofus and Wakfu explains how it transformed data into insights with new architecture and data warehousing. The games industry is fierce in its competitiveness and remarkable in its creativity, but few studios are as immersive in their world building across multiple media as Ankama. The studio takes each of these […]

Authored by Molly Sheets and Greg Cheng Requirements for game analytics vary between games and studios when defining specific data tracked per user. Some studios prefer data pipelines that process data anonymously in order to meet regulatory and privacy compliance standards. Others require unique identifiers to deliver on complex analysis, logging, AI/ML, monetization, and visualization […]

Today’s game developers use analytics as a critical workload to deliver the best gameplay experiences possible for their players. As developers look to have more control over where their data is stored and to reduce the complexities of ingesting data from a variety of sources, many turn to AWS to help them create their own […]

As video games rise in popularity and more games move toward free-to-play models, there’s more opportunity for fraudulent behavior among players. Fraud is problematic for studios because it devalues in-game currency that’s bought with real money and the digital goods that can be purchased with it. Fraud also causes players to lose trust in the […]

Game studios are increasingly realizing the value of player and game data. With analytics, you can turn this data into actionable insights to better meet your players’ high expectations for amazing games. This blog post explores two important components of analytics for games—ingestion and visualization—and how they can be implemented using the AWS Game Analytics […]

Written by: Gena Gizzi, Greg Cheng, and Dominic Mills Games are generating more data than ever. So, it’s important to have access to the right data at the right time as you develop your games. This enables you to answer questions about how your games are performing and determine what changes you want to make […]

Guest blog post by Alexander Grach, Head of Sales EMEA at AppsFlyer.   Founded in 2011, AppsFlyer’s mission is rooted in helping marketers succeed. From the beginning, we’ve been committed to four things: accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach. Games customers like Playgendary, Outfit7, Kabam, and Blizzard […]

Co-founder Christian Zuger shares how Metalhead Software is all-in on AWS to enable its tight-knit team to dedicate more to the critically acclaimed Super Mega Baseball video game series. As an independent studio based out of Victoria, BC, Metalhead Software prides itself on being a tight-knit team with a huge passion for game development. We […]

  Creating a game takes time. In an ideal world as a developer, you’d like to dedicate your attention to building gameplay features that entertain and engage players, not sink cycles on your game’s infrastructure. In reality, the decisions you make behind the scenes greatly impact your ability to provide a great player experience. But […]