AWS Big Data Blog

Category: Partner solutions

Differentiate generative AI applications with your data using AWS analytics and managed databases

While the potential of generative artificial intelligence (AI) is increasingly under evaluation, organizations are at different stages in defining their generative AI vision. In many organizations, the focus is on large language models (LLMs), and foundation models (FMs) more broadly. This is just the tip of the iceberg, because what enables you to obtain differential […]

Visual representation of the relationships of the high level entities in the customer, event and product subject areas

How ActionIQ built a truly composable customer data platform using Amazon Redshift

This post is written in collaboration with Mackenzie Johnson and Phil Catterall from ActionIQ. ActionIQ is a leading composable customer data (CDP) platform designed for enterprise brands to grow faster and deliver meaningful experiences for their customers. ActionIQ taps directly into a brand’s data warehouse to build smart audiences, resolve customer identities, and design personalized […]