SMS is SMileS Better

Recently I spent sometime talking with Amir of Txtfo, for those of you who dont know who or what Txtfo are, there are a company with a great idea; namely to allow you to use SMS technology available on all mobile phones to get information from Amazon. This information can be anything thats supported by AWS.

How does it work?

Using Txtfo you can send a simple text and instantly search on amazon.co.uk for any Book, CD or DVD anytime, anywhere.  Its a nice application as it gives the customer more control over their purchase, as they can now tell availability and pricing from Amazon.co.uk all via SMS. The Customer also receives an email, so if they want to, the next time they go online, they can continue the purchase process

With the long run in to Christmas looming on the horizon, I can see this application being heavily used, it works well with word of mouth. Someone gives me an idea for a present I can check it out now, if there is a long waiting list, no problem Amazon.co.uk can take the order and fulfill it when the product become available. No more waiting around or trying to remember a present idea for me

For those of you interested in finding out more about txtfo, check out the following:

• The core product:  http://www.txtfo.com/text_sells.ppt

• Pricing: http://www.txtfo.com/txtfo_pricing.pdf
• A Case Study: http://www.txtfo.com/bloomsbury_case_study.pdf

— Don