Tag: Salesforce

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

Thousands of organizations rely on Salesforce to manage their customer relationships, though they may store related data in a variety of heterogeneous external systems. Organizations use AWS for the variety of data stores, and Amazon RDS makes it simple for users to set up, operate, and scale databases in the cloud. Learn how to build an integration between Salesforce and Amazon RDS using the Salesforce Connect Adapter for GraphQL.

Customers expect contact center agents to provide them with guided digital support and collaboration when they fill out an online form or perform complex transactions on the website. Explore a deployment scenario where Amazon Connect, integrated with Salesforce Service Cloud, powers the voice interactions while eGain’s Cobrowse console allows agents to offer cobrowsing capabilities to agents. Get details about the functionality provided by this integrated solution and the deployment steps for setting it up.

The AWS Partner community is energized about the potential of generative AI, and we recognize there are unique considerations for bringing these applications into production for commercial use cases. Ruba Borno, VP, WW Channels & Alliances at AWS, shares why AWS Partners are an integral part in ensuring customers realize the full value of generative AI offerings. Working together, AWS and partners will be guiding the development of business innovations and solutions for customers of all sizes and industries.

Salesforce Service Cloud Voice (SCV) natively integrates the Amazon Connect contact center platform into Salesforce’s CRM software. This delivers a new contact center solution that brings together voice conversations, digital channels, and CRM data. Learn about the pre-built integrations, deployment options, and architectural mapping patterns pertaining to SCV, and see an example of inbound customer journey with data flow and API calling sequence.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

Announced during a Partner Awards Gala at AWS re:Invent, the 2022 AWS Partner Awards recognize a wide range of AWS Partners which have embraced specialization, innovation, and collaboration over the past year. AWS Partner Awards honor partners whose business models continue to evolve and thrive on AWS as they work with customers. Please join us in congratulating these top AWS Partners who are dedicated to helping customers build, market, and sell their offerings so they can grow successful cloud businesses.

Engage360, built by Persistent Systems and powered by Amazon Kendra, is a security-certified app on Salesforce AppExchange that lets you provide machine learning-powered search and recommendations right inside Salesforce Sales Cloud, Salesforce Service Cloud, and Salesforce Financial Services Cloud. It transforms how Salesforce users securely discover, access, and deliver relevant knowledge distributed across disparate enterprise information silos and content formats.

Salesforce Event Relays enable bidirectional event flows between Salesforce and AWS through Amazon EventBridge. This opens up opportunities to build event-driven, near real-time applications, responding to feedback and outside triggers as they happen. In this post, we use the bidirectional integration to pass events from Salesforce to AWS to send SMS messages, and notify you when a user responds to your message. This is an event-driven architecture, leveraging Custom Platform Events in Salesforce.