Tag: Salesforce

We’re excited to announce the regional 2025 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we’re excited to build upon these successes as we strengthen our partnerships throughout 2026.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2025 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

Salesforce and AWS are accelerating agentic AI transformation by pioneering solutions that make advanced AI accessible, secure, and outcome-oriented through unified data access, interoperable AI agents, modernized contact centers, and streamlined procurement via AWS Marketplace. This decade-long collaboration empowers enterprises to confidently adopt agentic systems with the same trust they had moving to the cloud, delivering personalized, AI-powered experiences at scale.

Learn about the latest updates announced at AWS Summit Washington, DC, including enhanced Government Competency benefits and new Partner Transformation Program modules. Discover key programs and resources designed to help AWS Partners build, market, and grow their public sector practice—from co-selling opportunities to digital sovereignty solutions.

The consumer goods industry is rapidly evolving, driven by changing customer preferences, supply chain disruptions, and emerging technologies and regulations. We’re excited to announce the AWS Consumer Goods Competency, an AWS Specialization that connects industry customers with Partners offering cutting-edge technology solutions. AWS Consumer Goods Competency Partners deliver leading industry technology solutions and expert consulting service—supporting comprehensive transformation of consumer goods companies’ operating models.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2024 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

By Matthijs ten Seldam, Global Program Manager – AWS Ambassador Program The AWS Ambassador Program is a vibrant worldwide community of AWS experts, known as AWS Ambassadors, from AWS Partner Network (APN) Services and Software Partners. AWS Ambassadors are recognized as influential AWS professionals in supporting and driving their organization’s AWS proficiency and sharing their […]

Salesforce and AWS provide integrations that extend platform capabilities to help organizations solve unique business problems. Customers leverage Salesforce for modern user workflows and AWS for backend services, system integration, and data analytics. Integrations link the platforms through automation and tightly coupled services to meet security and performance needs, often using asynchronous event flows.

Salesforce customers hosted on Hyperforce can now access services over the public internet. Some customers require dedicated, managed connections for compliance or reliability, but Salesforce Express Connect is incompatible with Hyperforce. For direct connectivity from on-premises to Hyperforce, AWS Direct Connect offers guaranteed bandwidth and an SLA. This post provides best practices on using AWS Direct Connect to access Hyperforce deployed on AWS.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN blog posts and case studies we shared in 2023. The AWS Partner Network (APN) is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and provide services for customers. Together, partners and AWS provide innovative solutions, solve technical challenges, win deals, and deliver greater customer value.