Tag: APN Launches

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

New research from the AWS Partner Ecosystem Multiplier (PEM) 2025 Study reveals AWS Partners can achieve up to US$7.13 in services revenue for every US$1 of AWS technology sold. Discover six key strategies to maximize your business value through the AWS Partner Network (APN) and position your organization for success in the growing AI and cloud services market.

We’re announcing three new Agentic AI categories in the AWS AI Competency, helping customers find validated Partners who can implement production-ready autonomous systems. With IDC projecting 65% of organizations will fully deploy agentic AI by 2027, this expansion represents our largest Specialization launch to date with 60 Launch Partners ready to help customers move beyond experimentation to drive real business value. The launch also includes an automated validation process that cuts application time by up to 70%.

We’re announcing strategic updates to Channel Partner Programs and Managed Services Provider Program for 2026, featuring enhanced incentives, streamlined benefits, and new deal registration capabilities. These changes are designed to help Partners scale their AWS practices more efficiently while driving greater customer success in digital modernization and AI initiatives.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

The NIS2 Directive enhances EU cybersecurity across critical sectors. Learn how Netop provides an integrated solution, run on AWS, that helps customers align with NIS2 Directive goals. Discover how Netop helps address the challenges of NIS2, supporting cybersecurity resilience across critical sectors within the EU.

The 2025 AWS Partner Awards honor partners who have demonstrated outstanding results and innovation with the use of AWS products and solutions. AWS Partners can self-nominate themselves to be considered across a select number of AWS Partner Award categories. Award submissions will be reviewed by a third-party and selected with special emphasis placed on customer success use cases presented in the nomination form. All nominations must be submitted by 11:59 PM PDT on August 15, 2025.

Adobe Experience Platform, AWS, and Merkle’s Bring Your Own Model (BYOM) accelerator are transforming customer experience personalization at scale. This integration combines AEP’s data foundation, AWS’s enterprise AI capabilities, and Merkle’s ML model integration to deliver highly targeted customer experiences. The solution enables organizations to reduce implementation costs by 60% while leveraging custom ML models and generative AI for enhanced customer engagement

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

Learn about new initiatives to help Partners co-sell with AWS, including building scalable and automated co-sell systems and tools, enhanced partner benefits, co-marketing mechanisms, funding opportunities, and increased customer lead generation.