Category: Marketing & Advertising

In the last few years, marketers have faced challenges due to changes in traditional analytics tracking, privacy regulations, and tracking limitations by browsers and operating systems. In this blog post, learn the importance of building greater ownership of customer data through zero-party and first-party data, as well as the potential for second-party data partnerships. The combined expertise of AWS and Slalom can help companies navigate this marketing transformation by providing purpose-built solutions and a strategic, customer-centric approach.

Learn more about the Next-Gen Digital Analytics, a solution built on Amazon Web Services, using Snowplow and Snowflake. This joint solution empowers organizations to unlock the untapped value of customer behavioral data. It improves data quality, governance, and real-time activation within their AWS environment. By implementing this solution, customers can supercharge the use of Artificial Intelligence (AI) and generative AI adoption to help address key business objectives, such as user acquisition, retention, and customer lifetime value.

Customer data is critical for modern digital organizations, but is often scattered across tools which can render it useless. Historically, customer data platforms (CDPs) aimed to consolidate data for insights and activation, but organizations now prefer a composable CDP architecture on AWS to sync data from Amazon Redshift and Amazon S3 into downstream tools. Hightouch facilitates this composable CDP approach, making it easy to activate AWS data across channels without engineering work.

Brands struggle to deliver personalized customer experiences, giving competitors with real-time end-to-end personalization a competitive edge. Mastering personalization requires unifying customer data across systems into a Customer 360 view. RudderStack and AWS make building a Customer 360 in Amazon Redshift easy, as RudderStack handles complex data unification and automatically generates insights while Redshift provides a scalable, performant data warehouse.

Winning and retaining customers requires thoughtful engagement fueled by customer data. While legacy customer data platforms (CDPs) aggregate data, they also create silos. RudderStack’s warehouse-native CDP built on Amazon Redshift provides flexible data pipelines to collect, unify, and activate customer data. This eliminates silos and establishes a single source of truth to enable teams to collaborate and create tailored customer experiences that drive growth.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

HUMAN is a cybersecurity company that safeguards brands from incidents including bots, fraud, and account abuse. It specializes in modern defense by disrupting the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective protection. Learn how HUMAN on AWS verifies the humanity of more than 20 trillion digital interactions per week across advertising, marketing, ecommerce, government, education, and enterprise security.

Adspert is an ad tech specialist that supports e-commerce companies in maximizing their profit on Amazon, eBay, Google and Bing by optimizing their pay-per-click (PPC) campaigns. The AWS SaaS Factory team spoke with Adspert to learn about the transformation their business went through in the last six months and the process of changing their SaaS packing and pricing changes, outcomes, impact on their product strategy, and business model.