Business Outcomes Xcelerator Program: Empowering Partners to Co-innovate and Accelerate Growth

“AWS Partner Experience Transformation” is a blog series on updates to the AWS Partner Programs, AWS Marketplace, and AWS Partner Central.

By Amanda Lowe, WW Principal BD, Business Outcomes Xcelerator Program – AWS
By Priya Bains, Head of Partner Brand and Content Strategy – AWS Partner Network

The Business Outcomes Xcelerator (BOX) Program helps Partners develop and deliver integrated solutions that meet the demands of Line of Business (LOB) buyers and accelerate revenue growth.

In today’s fast-paced business landscape, we continue to see a shift towards business outcome solutions being driven by LOB buyers, with customers more likely to purchase solutions that impact their top line. Per Canalys, “the average buyer experiences 28 touchpoints pre-sales and works with an average of seven partners, emphasizing the need for companies to invest in collaborative go-to-market motions with their customers’ trusted experts and partners.”

To address these complex buying needs and reduce customer burden, the BOX Program helps technology and services partners across commercial and public sectors co-innovate and deliver differentiated customer value through tools, resources, and financial incentives to build, go-to-market, and sell integrated business outcome solutions in AWS Marketplace.

Partner collaboration—augmented with BOX Program benefits like AWS Credits, cash, proof-of-concept incentives, and joint GTM and co-sell support through programs like AWS Specializations and ISV Accelerate—unlocks new revenue streams to increase partner profitability.

“AWS has helped unite Pega, AWS, and our essential GSI partners, simplifying the process for clients by delivering cohesive solutions,” says Judy Buchholz, SVP Global Partner Ecosystem at Pega. “Now, clients no longer need to navigate the complexities of vendor collaboration; instead, we can help them focus on achieving their goals.”

Benefits

Together with AWS, Partners can build and deliver integrated solutions, either independently or in collaboration with other Partners, to meet the needs of LOB buyers. Benefits include:

• Partner Connections: Connect with other Partners that offer complementary components (software, hardware, consulting, implementation) to ideate on unique customer use cases—accelerating your solution building and go-to-market readiness.
• Financial incentives: Unlock financial benefits, including cash and AWS credits, as you progress through your solution development journey and complete program milestones. These incentives help you build product demos, explore customer needs, and create proof-of concept solutions—accelerating your time to market and expanding customer reach with an AWS Marketplace listing.
• Go-to-market support: Accelerate your sales pipeline through AWS-funded lead generation campaigns and specialized sales training, helping you maximize lead conversion and drive business growth.

Partner success story: Bosch and Pepperl+Fuchs

Together, our partners have delivered critical business outcomes for productivity, cost avoidance, quality, and growth for various business needs like healthcare and life sciences, manufacturing and automotive, energy and utilities, telco, financial services, and retail.

Pilot partners Bosch Software and Pepperl+Fuchs leveraged the BOX Program to co-create innovative solutions that combine AWS Cloud capabilities with their own domain expertise.

Using Amazon Bedrock and the AWS IoT Twin Maker, the Bosch Digital Twin solution for Integrated Asset Performance Management, available in AWS Marketplace, empowers industrial customers to make data-driven decisions and drive sustainable growth.

Cadent Gas, a large UK gas distribution company, is using the AWS and Bosch Digital Twin solution to monitor its pipeline infrastructure and prepare for the transition to more sustainable, alternative gases. Cadent owns and operates 80 thousand miles of pipeline and serves 11M homes and businesses. They faced the challenge that when natural gas pipelines were infused with different gases, density changes and causes vibrations in the pipelines that lead to cracks in the hull—which can result in downtime and costs millions. Oil and gas businesses experience as much as $38 million a year in costs from unplanned downtime.

Bosch solution helps customer measure vibrations and simulate fluid density changes, and stop pipeline risks before they happen. They can also now test the viability of using their existing infrastructure for future changes—like moving from gas to hydrogen, saves 70-80% in costs versus installing all new lines.

To learn more, watch the video.

Get started

The BOX Program is available to partners at Validated or Differentiated stage in AWS Partner Central. As first step, we encourage you to participate in upcoming AWS Partner Matchmaking events.

To apply, review the program requirements in the BOX Program Guide (login required).