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Amazon Connect

Amazon Connect end-customer self-service

Deliver AI-powered self-service experiences across voice and digital channels at scale

Transform customer self-service experiences

AI that guides, adapts, and solves

Turn basic Q&A into intelligent problem-solving. AI agents adapt to each customer's needs - whether it's quick answers or step-by-step guidance. They track context, remember history, and take decisive action to resolve issues. Built-in guardrails allow for reliable, consistent service.

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Transform automated service into engaging conversations

Power your voice experiences with Amazon Nova's advanced speech technology. Design, test, and optimize voice interactions that scale efficiently while maintaining quality. Easily integrate with leading speech providers to create your ideal customer experience.

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Design intuitive, personalized journeys

Using a drag-and-drop workflow designer, create dynamic conversations that understand customer intent, ask follow-up questions, and deliver personalized responses based on customer profiles - all without writing code.

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Rapidly optimize with actionable insights

Gain comprehensive performance insights across self-service experiences. Built-in analytics provide a unified view of customer engagement, pain points, and drop-offs, allowing you to quickly optimize underperforming areas and drive personalization. Leverage detailed dashboards to analyze performance and rapidly optimize, boosting satisfaction and efficiency.

Screenshot of the Amazon Connect Flows dashboard showing analytics insights, including performance overview, dropped rate comparison, flow outcome rates over time, and flow statistics for contact center operations.

Customer stories

Air Canada's customer experience transformation soars to new heights

Learn how Air Canada transformed their contact centers and interactive voice response (IVR) systems with Amazon Connect, improving customer satisfaction while reducing call volumes by 15% and empowering agents to resolve issues faster.

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National Australia Bank

“Configuring and adjusting NAB’s legacy conversational Interactive Voice Response (IVR) was a time-consuming and inefficient exercise that always involved the vendor. Since migrating our IVR to Amazon Connect, NAB now independently runs reports identifying opportunities to improve the customer experience. We can now make changes in a timelier manner, providing constant iteration and innovation for our customers, while helping ensure all enquiries are directed to a self-service opportunity or the most appropriate banker. The IVR on NAB’s primary phone number receives around 18 million inbound calls per year. Today, thanks to the ability to continually improve our systems ourselves, 69% of those 18 million calls are directed to perform self-service transactions within the IVR, enabling 95% to be completed within channel.” - Mark Baylis, Executive Direct, National Australia Bank

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Rhythm Energy

Discover how Rhythm Energy, a Texas-based retail electricity provider, revolutionized its customer service, enhanced self-service options, and achieved significant cost savings by migrating to Amazon Connect.

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FAQs

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For more information, see Amazon Connect

Amazon Connect is tightly integrated with other AWS features out-of-the-box. Amazon Connect offers a natively integrated and scalable interactive voice response (IVR) solution by combining its telephony infrastructure with Amazon Lex for natural language understanding (NLU) and automatic speech recognition (ASR), and Amazon Polly for text-to-speech (TTS), Amazon Nova for natural voice conversations.

Using Amazon Connect flows, a drag-and-drop workflow designer that allows businesses to create customer interactions and experiences within Amazon Connect. Flows enable you to customize workflows and logic for handling customer interactions across various channels, such as voice, chat, and messaging.

Amazon Connect combines generative AI capabilities with deterministic functionality to create powerful self-service experiences. While the generative AI handles complex, open-ended interactions, the deterministic components manage specific, predefined conversational flows. This allows businesses to provide comprehensive customer service through a single solution.    

Yes, you can associate self-service conversations with the relevant customer record in Amazon Connect Customer Profiles. This can either be done automatically using Amazon Connect flows, or in the agent workspace, if the self-service interaction is handed off to an agent.

For latest region availability, see Amazon Connect feature availability by region.